80% of global counterfeit auto parts are in China! Seeing this shocking figure, I believe the **feeling** of many Chinese car owners is, are we all using counterfeit auto parts?
Just before the past "315", Chaoyang Branch of Beijing Municipal Administration for Industry and Commerce seized more than 700 pieces of counterfeit GM branded parts valued at more than 400,000 RMB in Wangsiying Shenghua Auto Parts City under its jurisdiction. The Daya Bay Branch of Huizhou Administration for Industry and Commerce seized 45 barrels of lubricating oil totaling 418 kilograms of counterfeit Shell registered trademarks. What is taken for granted is that we ourselves are in danger of being cheated when we go to auto parts cities, even when we buy simple accessories.
With the chaos of the auto parts market does not match the automotive aftermarket business opportunities but with the growth of car ownership is increasingly huge. China Automobile Circulation Association, vice president of the Yuanbo said recently that China's automotive aftermarket is expected to increase to about 490 billion yuan in 2012, while the automotive aftermarket this piece of cake, auto parts to account for the big head.
Although the business opportunities, but the market is chaotic, parts and components enterprises where to go?
Relevant experts believe that the automotive aftermarket is different from the supporting market, in addition to the ability of the sales system, for end-users of the brand power to build is another ** one of the key factors. For example, a domestic brake pads enterprise end-customer brand awareness of about 30%, pulling its sales from 60 million yuan in 2007 rose to 200 million yuan in 2011; in contrast, an international ** brake pads enterprise in China's automotive aftermarket sales have remained at 10 million yuan, because of its end-customer brand awareness of only 3%.
Relative to the local auto parts enterprises, international parts giants have obviously insight into this point. A few days ago, Delphi, Philips, Pfizer and Tiannak four of the top 100 global auto parts giants teamed up in Shanghai to hold a "auto parts * products to the terminal" of the large-scale market activities, which has just opened the prelude to the activities of the country's 100 cities, it is expected that there will be more than 50 Bosch and other international ** brand manufacturers to join the activities of the later stage. The international giants of the joint action, heralding the Chinese automotive aftermarket competition is becoming white-hot, and would have been in a weak local parts and components enterprises, if there is no cumulative * action, I'm afraid that the survival of the space will become increasingly narrow.